top of page
STRATEGY.
CRAFT.
IMPACT.
YU-SHAN
From customer journeys to product strategy to pixels—I connect the big picture with hands-on design craft to turn complex challenges into impactful experiences that create customer value and drive business growth.
1. Strategy & Systems
Customer insights, systems thinking, journey management, and product strategy
2. Design Craft
End-to-end UX/UI, prototyping, experimentation, and accessible digital experiences
3. Leadership
DesignOps, workshop facilitation, cross-functional alignment, and scalable ways of working
4. AI-Native Practice
AI-assisted exploration, analysis, prototyping, and evolving design workflows
Companies that I've worked with
PROJECTS
.jpg)
.jpg)
bottom of page